Collaboration and partnering to help clients develop their sales skills

CGU Insurance has been working for over 100 years in Australia providing innovative products and services to the intermediaries in the insurance market.   CGU’s vision is to recognised as the leader in their segment of the market.

What CGU wanted to do: 

• Provide a forum where their brokers could get to know them better
• Understand the business issues faced by their brokers
• Work with their brokers to help them grow their businesses
• Develop more robust relationships with their brokers and authorised reps
• Develop a richer understanding of the needs and issues of the end client

What Right Turn did:

• Structure a program for insurance brokers to develop Sales Skills, to assist in growing their businesses and client base
• Package the program offer to intermediaries across the state, including regional areas where training opportunities are limited.
• Deliver a nationally accredited program across the state, running 4 programs over a period of 8 months that also contributes to annual professional development requirements. 
• Participants of the CGU Partners Professional Development Program are gaining a range of sales skills including: self management strategies to improve business effectiveness; prospecting and networking skills; sales skills to help build value in the sales solution and win more business; and presentation skills to increase confidence and enhance delivery.

Solar Spirit Australia - A TAFE SA Initiative Case Study

What TAFE SA wanted to do :

• Embed the building of the Solar Spirit racing car project into education programs for TAFE SA student curriculum work
• Access and optimise the best solar research and development in South Australia.
• Boost technologies and education skills for South Australia to compete in global markets.
• Build a self-funding, technology rich program with long term benefits for all stakeholders.
• Accelerate greater resource development into world class training and education.
• Sell Watt Hour certificates online through the Solar Spirit Shop.
• Raise funds by selling sponsor products for "Solar Spirit Australia" via the integrated WallCann web shop branded as Solar Spirit Australia

What WallCann did :

• Implement WallCann 365 sales and marketing to grow brand awareness via Solar Spirit Australia Self-Managed Website.
• Energise WallCann 365 advocate marketing network to sell sponsor products, the proceeds of which provide Solar Car project funding. WallCann advocates support the Solar Spirit brand building process and sell products from the Solar Spirit branded web shop.
• Provide marketing strategy and education in the use of search engine marketing and optimization tools to increase the flow of consumer interest enquiries and sales.
• WallCann has teamed with a number of major suppliers including Blackwoods, Redarc, Stanley (Stanley also own Sidchrome, DeWalt and 8 other international brands), 8zed electronics and Solder Tech trade supplier, supplying apprentice tool kits, car power management kits, electronic and solar products.  Research was undertaken, in consultation with senior TAFE SA lecturers to ask industry sponsors to assemble best value Tool Kits for apprentices. These kits are now available through the Solar Spirit web shop at competitive prices.

• Utilize the WallCann 365 marketing platform to leverage sponsor support for field days and shows, like the Caravan and Camping Show. WallCann 365 sales platform enabled Solar Spirit Australia website to show case the use of state of the art technology, such as QR marketing codes to link consumers quickly to Solar Spirit sponsor product promotions, registration and information.
• Social Media integration with Solar Spirit’s own Blog, Twitter and Facebook accounts to help create awareness.

What TAFE SA accomplished:

• Huge lift in positive brand awareness for TAFE SA, scoring high relevance of education benefits to the community and specifically apprentices.
• The integrated WallCann 365 marketing created significant awareness among major trade suppliers who were lining up to become sponsors and support the Solar Spirit TAFE SA initiative.
• Resulted in immediate sale of “Marine Speakers” and “Power Inverters” as soon as the targeted online campaign went live on Google.
• Brand Exposure on Google (page 1 positions with major keywords Solar Spirit, Solarspirit, Solar Spirit Australia.)
• Doubled Clicks and pay per click through rate on Google which led to an increase of sales leads for sponsor products.

The first trial of the program at an outdoor venue, Caravan & Camping Show Adelaide resulted in significant Solar Spirit Australia TAFE SA initiative brand exposure to 40,000 members of the community.  Sponsor product revenues generated $6,000.00 in direct sales. Sales continued to flow through immediately after the show.

• Solar Spirit promotion support material was well prepared:
  
  • great promotion banners complete with QR codes latest technology web link
  • TAFE SA initiative education program solar spirit story board and fliers
  • Watt Hour fliers and certificates
  • product fliers
  • product pick up location flier
  • 2 TV's with promo DVD loop players
  • show manning schedule and contact plan
  • POP purchase PC and cash sales book
  • InBusiness media and press coverage

• 600 Solar Spirit TAFE SA initiative balloons with QR codes were handed out. These simple balloons made an impact, with 600 little mobile merchandisers (children) with parents walking through the whole show. The balloons kept children occupied with healthy play activity, which the parents repeatedly remarked was “better than a games consul”. The links on the balloons are already working, more visitors to website and even online buyers for the Watt Hour of Power.

Academy IT has assisted many organisations with Training Needs Analysis and IT Training from their Training Rooms at Mawson Lakes. This has led to improvements in efficiency and better returns on investment from IT.

Academy IT now has training rooms in Adelaide's CBD to provide services including Project Management, IT Accredited Training. As an RTO clients can be assured of quality outcomes and ongoing support.

BCAI is proud to be associated with Academy IT and congratulates them on their growth.

The Consulting Alliance (BCAI) welcomes Elixr Design Marketing as a new member. Elixr Design Marketing focuses on the connection between business strategy and creativity. Their work takes on many forms including: branding; corporate identity; print communications and online projects, large and small, simple and complex. Click here for more details.

The Consulting Alliance (BCAI) welcomes Quantum SEO Solutions as a new member. Quantum SEO Solutions provide internet marketing advice, search engine optimization solutions (seo), local search support, social marketing and Web 2.0 services. Click here for more details

The Consulting Alliance (BCAI) is pleased to welcome Australia-Adelaide member Right Turn Pty Ltd

Right Turn is a strategic learning and development consultancy providing advice, resources and training programs to improve results through individuals and teams. Click here for more information

The Consulting Alliance (BCAI) welcomes CIO Partners as a member. CIO Partners specialise in strategic IT including developing IT Strategies, Consulting Services,  Planning and CIO outsourcing services.

The Consulting Alliance (BCAI) has launched a brand new dynamic website to better serve the needs of its members and clients. The site concept was thought up by the Consulting Alliance's founding members and developed by Wallcann Pty Ltd who is also a member.

The site features member applications including supporting documentation with member vetting done by BCAI Executive.

Client features include search for a service, create an enquiry or ask questions via a public forum.

BCAI intends to keep developing the site with leading edge tools and techniques and ensure that members and clients receive the expected value and support.

To become a member by joining the consulting alliance (BCAI) click here